Tires Plus Reimagined: Meet Our New Logo!

  • March 25, 2024
A Tires Plus advisor and customer shaking hands outside of a Tires Plus Total Car Care storefront. A Tires Plus advisor and customer shaking hands outside of a Tires Plus Total Car Care storefront.

If you’ve recently visited our website, you may have noted a subtle but impactful change: a new Tires Plus logo in the top left corner. And if you haven’t seen the logo yet, go ahead and take a look at it now. 

You might notice our new logo looks pretty similar to the old one — that’s on purpose. Having built a legacy of trust with our vehicle maintenance and repair customers, we know you don’t need to reinvent the wheel to drive significant impact. Keep reading to learn more about Tires Plus, our new logo, and why we’ve decided to make this update. 

Why Update Our Logo?

Founded in 1976 by Shell Oil veterans Tom Gegax and Donald Gullet, Tires Plus started with a trio of repurposed Shell service stations in Burnsville, Minnesota. Fast forward to 2001, and BSRO took the helm. Now, Tires Plus boasts over 5,000 teammates across nearly 400 stores in 23 states.

Car technology has evolved over the past two decades — and so has our business. We decided it was time to switch things up, and the new logo we launched on March 1, 2024, marks our first significant refresh in almost 20 years.  

Celebrating Evolution and Growth

We’ve optimized our old logo to a more streamlined and modernized appearance. But it still retains many of its familiar elements. Our new logo deliberately honors its roots, leveraging the reputation we’ve established with our exceptional car repair and maintenance services.

With this new design choice, we aim to convey a more timeless tone that matches and celebrates the evolution of vehicle maintenance. As vehicles have advanced, so have our services and team members. We grow and adapt alongside new car technologies to offer you a team of highly trained, skilled vehicle technicians.

What the New Logo Means for Tires Plus

Our logo might have changed, but we’re still the same Tires Plus you know and trust. We hope this new logo highlights our commitment to empowering our customers, continued growth as a brand, and unwavering dedication to exceptional customer service. We understand the vehicle care experience can be overwhelming and intimidating, which is why we strive to provide you with the information you need to make decisions about your car. At the heart of this logo change lies our biggest priority: you, our customers. 

Continue to Trust Tires Plus for Total Care

The new Tires Plus logo isn't just a fresh coat of paint; it's a statement of our commitment to innovation, growth, and, most importantly, you, our valued customers. Here's to the road ahead – may it be filled with smooth rides and the unmistakable roar of engines maintained by our approachable advisors. 

At Tires Plus, we make it our mission to provide positively great car care. So, the next time your vehicle needs a little TLC, schedule an appointment or stop by one of your nearest Tires Plus locations — just don't forget to check for the new logo!

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